A User Centered Experience Designer who discovered his calling in 1998 when a graduate friend from the University, California San Diego, introduced me to cogintive science. Always deeply interested in human psychology, anthropology, aesthetics and science, I instantly saw how the combinations of these discipilnes were being applied to produce experiences that matched the expecations and goals of their users that were efficient, easy to learn and a delight to use.

I am a deep believer that a product's success depends on doing a user and task analysis by accurately defining the user's goals by observation in the environment in which they work to solve their problems and reach their goals. 

**** I was going to write more on task analysis. read the book for ideas. ****

Besides designing, I like spending time with my wife and children; and I enjoy good hikes to stay fit.